Omnist is an AI-powered news analytics platform. With just an idea in mind, they reached out to us to build an MVP.
The project started with a strategy workshop to define the name, positioning, and core principles. Those were applied to build a visual identity that would later on be applied to the landing page and product design.
The platform aggregates and analyzes real-time data from a wide range of news sources, enabling users to uncover patterns and insights across complex information sets. Through a strong typographic system, pairing the ultra-technical Modena with the more humanist Monument Grotesk, the goal was to balance precision and readability.
The muted, flexible color palette, supports a wide range of applications, while handwritten elements balance the technical system and represent the human touch at the core of Omnist, reinforcing the idea of a product so performant it’s alive.
We integrated an image-based art direction tool to enable consistent yet adaptable brand treatments across social and editorial outputs. In parallel, we designed a clear, efficient product interface that helps users navigate large volumes of data quickly and confidently.
